ALZA didn’t begin as a business plan. It began in moments that felt too real to explain.

After my surgeries, I found myself navigating a version of healing I had never experienced before. Not just physically, but in how I understood my body. I was trying so hard to come to terms with what had changed.

The swelling. The texture of healing skin. The scars that were not going anywhere overnight.

Scars are different for everyone. Some come from something you chose and prepared for. Some come from something unexpected. Some come from procedures that saved your life.

No matter how they came to be, they hold the same truth. Your body went through something.

And at some point, you realize you have to learn your body in a completely new way.

I remember in the months after my surgery, looking at my reflection and feeling disconnected from my own body. Some days I avoided the mirror completely.

Other days I stood there longer than I wanted to, tracing over my scars, trying to make sense of them. Trying to accept them.

At the same time, I was searching for answers.

What do I use?
What actually helps?
What is worth my time?

And underneath all of that, I was questioning everything about myself.

If I would ever feel like me again.
If I would ever stop picking myself apart.
If I would ever be able to love myself in a body I didn’t fully recognize anymore.

I tried everything I could get my hands on. Products people swore by, routines that promised results, recommendations that felt overwhelming more than helpful. If I am being honest, even random concoctions from Etsy that I was really hoping would be the one.

And then there were the drawers.

Filled with product after product labeled “SCAR REMOVAL.” Bottles, tubes, jars. All promising something. All screaming the same thing.

I remember anytime someone would come to my place I would tuck them all away. Sliding them to the back of the drawer like something I did not want anyone to see. Like my healing was something to hide.

That part stayed with me.

Because it never felt like thoughtful care...

All the scar care felt clinical. It felt loud. It felt like every product was focused on getting rid of something instead of supporting what my body was going through.

Then I started paying attention to what my scars was actually responding to. What softened them. What supported them. What made a difference over time when I stayed consistent.

I started learning ingredients. Understanding what I was putting on my body. Eventually, I began creating my own formulas.

Then something shifted. What started as me trying to fix my scars became something more grounded.

It became a beautiful ritual.

A moment to slow down. To be present in my body again. To stop rushing the process and start respecting it.

Through this ritual, I started rebuilding my self confidence little by little, in a way that felt real. I was started to find my way back to loving myself again.

The name ALZA came to me in 2023. I still have the screenshot in my notes app. ALZA Scar Care.

I remember sitting there, visualizing a scar care line I wished existed. What it could look like. What it could feel like.

Growing up, when I was down, my parents would always say,
“Alza tu cabeza, mija. Vas a estar bien.”
Lift your head. You’re going to be okay.

They would say it in moments when I needed it most. It became something I carried with me.

So when the word ALZA came to me, it felt like something that had been living in me for a long time, finally finding its way out.

In Spanish, ALZA means “to rise.” To uplift.

And in so many ways, that is exactly what this became.

And then… I walked away from it.

I convinced myself it didn’t make sense, that I wasn’t ready. That I had already built a beautiful photography career over the last 13 years and I should just be grateful for that. That wanting more felt like asking for too much.

So I let it sit.

But the idea never left.

It stayed with me quietly in the background. Showing up in still moments, coming back in ways I couldn’t fully ignore, even when I tried to.

God kept placing it on my heart, even when I doubted it and tried to walk away.

So in 2024, I finally stopped brushing it off and decided to go for it...

Sometimes the things meant for you wait patiently.

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What followed was research, development, and a whole lot lot of learning.

Securing names. Testing formulations. Starting over. Waiting. Looking for the right partners. Working with distributors who sounded too good to be true, and were.

There were bottles lined up on tables. Oils that were too heavy, too thin, too sticky. Textures that missed the mark. Samples that looked promising, then disappointed the moment they touched skin.

Timelines fell through. Promises did not hold up. There were moments when it would have been easier to let it go again.

But I didn’t.

I wasn’t trying to create just another product. I wanted to create something I wish existed when I needed it most.

We took our time with this. We tested again and again, especially when it came to our silicone gel. Different textures. Different finishes. How it sits on the skin. How it wears throughout the day.

To bring that formula to life, we partnered with experienced cosmetic manufacturers and industry professionals who specialize in high performance skincare. We knew some things are best created with the right experts, the right standards, and the right process.

We wanted something that felt light. Something you could live in. Something that supported your skin in a real way.

And with our oil, we kept it close to home. Each batch is made with intention. Hand poured, carefully blended, created with the same care this entire journey was built on. Fragrance free, so nothing unnecessary interferes with the skin as it heals.

Not rushed. Not thoughtless.

Just made with attention, consistency, and purpose.

From the beginning, we were clear on what we did not want to recreate.

We did not want products that shouted at you from across the room. We did not want something you felt like you had to hide in a drawer.

We are a scar care brand. That is not something we shy away from. We simply chose to speak about it differently.

You will not see “scar removal” printed across our products. Instead, we use language like renewal and restoration. Words that reflect what your skin is actually doing.

Scars are not something that erase overnight. We are not here to make empty promises.

We wanted to create products that could sit proudly on your counter. Something beautiful. Thoughtful. Something you reach for daily, not something you feel the need to hide.

Something that feels like support.

We are honest about what this is.

ALZA is not a miracle. It is not an overnight fix.

It is built with high quality ingredients that are known to support the skin through healing. To soften texture. To support the look of discoloration. To nourish your skin over time with consistency.

Because that is what actually made a difference.

Real change comes from consistency. From care. From showing up for your skin, even when the process feels slow.

We believe in supporting your skin as it heals. Not forcing it. Not rushing it.

Just giving it what it needs, over time.

While I led the vision, ALZA was never built alone.

My mom and my boyfriend, David, have been part of this from the beginning. This has been a shared process of learning, testing, starting over, and continuing even when things did not go as planned.

Each of us understands, in our own way, what it feels like to have your body change. To navigate healing. To learn how to see yourself again.

That perspective is part of what shaped ALZA.

We created ALZA to feel different.

Not clinical. Not overwhelming. Not something hidden away.

But something that belongs in your space. Something that becomes part of your daily rhythm. A quiet, consistent way to show up for yourself.

Because healing is not just about what you see.

It is about how you feel in your body while you are going through it.

This is deeply personal to us.

And if you have ever stood in front of the mirror and felt unsure of what you were looking at, or how to care for it, we hope ALZA meets you there.